Our client is an automotive crash repair business and is looking for a marketing specialist. As a marketing specialist you will develop digital, social and local campaigns to drive sales, managing content, events, brand consistency, and budgets, while analyzing data and trends to optimize performance, support the sales team, and enhance customer engagement for both new and used vehicles.

Your responisibilites will include;

• Analyzing market trends and competitor activity: Monitoring the local automotive market, customer demographics, and buying habits to identify opportunities and stay ahead of the competition;
• Developing marketing strategies: Creating comprehensive marketing plans tailored to meet business objectives and target audience preferences;
• Budget management: Planning and optimizing marketing expenses to ensure efficient resource allocation and maximum market impact
• Managing digital marketing initiatives: Planning and executing campaigns across various digital channels, email marketing, paid advertising, and social media;
• Coordinating events: Assisting dealers in planning, organizing, and executing local marketing events and sales events to enhance consumer engagement;
• Creating marketing collateral: Developing compelling, on-brand content and messaging for all communications, including advertisements, website content, and sales materials;
• Liaising with media and vendors: Acting as a liaison with news media, external PR agencies, and local media partners to optimize ad placements and ensure brand compliance
• Tracking and analyzing data: Monitoring the performance of ongoing marketing campaigns using tools like Google Analytics, analyzing key metrics (eg website traffic, lead generation, ROI), and providing insights;
• Optimizing campaigns: Performing A/B and multivariate testing and making data-driven recommendations for continuous improvement of marketing efforts and increased conversion rates;
• Reporting to management: Preparing regular reports and presentations for dealership management on marketing results and market reactions to advertising programs
• Collaborating with sales teams: Working closely with the sales team to align marketing strategies with sales goals and ensure a seamless customer journey;
  You will be paid between $78,000-$80,000 p.a + superannuation. 

Please note only successful applicants will be contacted for an interview.